Get a demo Do I subscribe? News sign-up
Download PDF
Print

LIBRARY BOOK INSERTS - LONG OVERDUE?

News, 01 May 1997

Alliance & Leicester Building Society has embraced an innovative new ad medium, placing 500,000 inserts in library books as a trial promotion for its Giro current account. Respondents open-ing accounts before the year-end receive a Waterstones voucher.