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LEVI PUTS GOOD TECHNOLOGY ONLINE

News, 12 October 2000


Media agency Good Technology has won the account for Levi Strauss’ pan-European site development, eu.levi.com.

The shop won the account in a four-way pitch with Blueberry Net, Oyster and Red Sky Interactive.

Incumbent Lateral has won several awards for its handling of the account. Levi claims the change in agency was the result of a mandatory periodical review. Lateral will now be given the Silver Tab account in the US.

Levi’s online strategy may be changing, as it is believed to be preparing a European e-commerce site. However, online advertising may not be within the remit of Good Technology’s new account, and may be offered in a separate pitch.

News Source: CampaignLive (UK)