Japanese health and beauty colossus Kobayashi has invited several unnamed agencies to pitch for its multimillion-pound European creative and media duties.

The account will initially cover Europe, but may later expand to include the US and other markets.

Kobayashi, a challenger to multinational giants Unilever and Procter & Gamble in its native Japan, earlier this year announced it would move into the US, European and Chinese markets.

The pitches are understood to be taking place today.

News Source: CampaignLive (UK)