Over 3,500 BlueLight.com online shopping kiosks have now been installed in more than 1,100 Kmart stores, says the retailer.
The kiosks link directly to www.bluelight.com where Kmart customers can order products online if they are out of stock instore. At the same time, consumers can arrange for home- delivery of heavy or bulky items such as big-screen TVs.
Kmart expects to complete the nationwide rollout to all its stores by 2002.
News source: Advertising Age - Interactive Daily