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Kmart Appoints Willis as First Chief Marketing Officer

News, 06 December 2000

Discount retail chain Kmart has appointed quondam Coca-Cola executive Brent Willis as the first chief marketing officer in the retailer's history.

Willis, formerly president of Coke’s Venecol Division in Latin America, will oversee all Kmart’s marketing, advertising, communications and brand development and answer to president-chief operating officer Andy Giancamilli.

News source: Advertising Age - Daily Deadline