BATAVIA, Ohio: Consumer products giant Kimberly-Clark has strengthened its global marketing team in preparation for a shift into new media and an increase in adspend of $200 million (€149m; £101m) over the next two years.

K-C, whose brands include Huggies and Kleenex, has appointed three executives to new posts, respectively overseeing global brand development, market research and integrated marketing communications. They are led by cmo Tony Palmer.

Andrew Bienkowski moves from the Coca-Cola Company into the new role of vp global brands. Roger Chacko, formerly at confectionery giant Mars, is named vp-global marketing knowledge and intelligence. And Clive Sirkin, who had been group MD for advertising agency Leo Burnett, becomes vp-global integrated marketing communications.

Data sourced from; additional content by WARC staff