Fast food business Kentucky Fried Chicken has set its sights on a rapid expansion in Germany with plans to open one hundred to 150 additional outlets by 2005.
KFC – part of Tricon Global Restaurants, owner of 30,000 eateries worldwide and the largest global fast food group after McDonald’s – currently operates 27 outlets in Germany, a figure it plans to increase to 36 by this year end.
“Germany is a strategically important market and enjoys high priority in the group’s European expansion plans,” revealed the chain’s German chief Morten Haure-Peterson.
The poultry purveyor’s German expansion is expected to erode the market share of leading competitors McDonald’s and Burger King, especially given lingering concerns over the safety of beef. However, McDonald’s seemed unfazed by the news, stating that it welcomed “fair competition”.
News source: Handelsblatt (Germany)