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Kellogg Dumps MindShare, Taps Carat for $25m French Media Account

News, 30 November 2000

Battle Creek, Michigan, headquartered Kellogg Corporation has transferred its estimated $25 million media planning and buying business from WPP’s MindShare to the Paris office of Aegis-owned Carat.

The move strengthens Carat’s hold on Kellogg’s European media portfolio which already embraces Austria, Germany, Poland and Switzerland.

News source: Advertising Age - Daily Deadline