Spanish and Portuguese speaking children in Latin America can from today log onto, a specialist portal for kids aged 6-12 years. It provides information and entertainment in both languages, similar to that already on offer in the US and Europe.

Marketing and promotional activity is under way in Argentina, Brazil, Colombia and Mexico; while later in the year a second phase will target Chile, Ecuador, Peru, Puerto Rico, Uruguay, Venezuela and – in Europe – Spain.

Kidmachine is launched in a strategic and funding partnership with StarMedia Network, an Internet media company for Spanish and Portuguese speakers.

News source: Advertising Age - Interactive Daily