Get a demo Do I subscribe? News sign-up
Download PDF
Print

KELLOGG'S TO SERVE POKEMON WAFFLES

News, 13 June 2000


Cereal foods giant Kellogg’s is set to extend its promotional partnership with Nintendo’s US Pokemon franchise by adding to its co-branded range in August with the launch of Pokemon Eggo waffles.

The launch will be supported by a major print and TV campaign through Leo Burnett’s Chicago office. The advertising will also capitalise on the July release of Pokemon the Movie 2000 with a "Be the Ultimate Pokemon Master'' promo featured on-pack with eleven Kellogg brands.''

News source: Advertising Age - Daily Deadline