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KELLOGG ENLISTS JOE BOXER IN JOINT PROMO

News, 29 August 2000


Breakfast cereals giant Kellogg Corporation has linked with apparel marketer Joe Boxer to promote its Raisin Bran Crunch brand.

The on-pack offer targeting young adults is to feature on seven million product boxes. It will offer a pair of Raisin Bran-branded Joe Boxer shorts for $5.99 plus proofs of purchase.

It is understood that the promo will stand alone without advertising support from Kellogg's agency of record, J Walter Thompson.

News source: Advertising Age - Daily Deadline