Japanese cellphone giant NTT DoCoMo is to buy a 3% stake in the country's biggest broadcaster, Fuji Television Network.
The telecoms firm will be the first in Japan to hold a stake in a broadcaster and is paying ¥20 billion ($170.7m; €143.9; £97.5m) for its pioneer status.
Comments an NTT spokesman: "We are not intending to participate in the management of Fuji TV. Our only purpose is to build a cooperative relationship in operations, such as providing TV broadcasting techniques and programs."
The partnership is expected to be formalised by April when digital terrestrial broadcasting for cellphones is due to begin.
Earlier this year Fuji TV was embroiled in a fierce struggle with internet upstart Livedoor which was attempting to gain control of its board.
Hostilities ended when the two formed an alliance to explore cooperation in broadcasting TV online [WAMN: 19-Apr-05].
Data sourced from Asahi Shimbun Online; additional content by WARC staff