Yet more evidence of an advertising slowdown has been released by the Radio Advertising Bureau, with figures indicating that US national radio ad revenue dropped by 15% in January. The data compares badly to the 25% jump witnessed in January 2000.
The trend, however, was bucked by local radio stations, which saw their ad revenues rise 1% during the month
The ad sales figures are based on the RAB’s index, which monitors over one hundred markets and uses 1998 figures as a benchmark of 100. January’s index for both local and national radio combined was 132.1.
News source: Advertising Age - Daily Deadline