Pop star Janet Jackson’s ‘All for You World Tour 2001’ is to be sponsored by Ford-owned luxury carmaker Jaguar North America.

The UK-based manufacturer’s new X-Type model, due to launch in August, will be featured in all the tour’s promotional material, while each concert will kick-off with a Spike Lee-directed video featuring the singer alongside the sleek, black new sedan.

A national ad campaign for the X-Type via Young & Rubicam New York will break in the fall, running concurrently with a series of Spike Lee-produced ads targeting Afro-Americans.

News source: AdWeek.com