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Jaeger Sets Sights on Japanese Market

News, 18 May 2004


Luxury clothes brand Jaeger plans to treble its sales in Japan over the next two years.

In a bold move Jaeger will increase the number of stores there from 28 to 150.

It is also opening three flagship shops this autumn to coincide with the launch of its women's collection.

Jaeger sales have been flat but it hopes a deal with Japanese fashion importer Sanki Shoji will change that.

The company, which has worldwide sales of £150 million ($266m; €221m), wants to embark on a similar expansion plan in Hong Kong and China.

Entrepreneur, Harold Tillman, who bought the company just over a year ago recently appointed Belinda Earl, former head of department store Debenham's, as chief executive.

The move increased speculation that Tillman is aiming for for a market listing.

Data sourced from Financial Times; additional content by WARC staff