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JWT Abandons Goodyear Review

News, 26 January 2001


The Detroit office of J Walter Thompson yesterday withdrew from the $60 million North American account review of Goodyear Tire & Rubber, even though the shop was the reigning incumbent.

Relations between client and agency have soured over the last month, after senior JWT staff blocked a campaign on the verge of approval – much to the chagrin of JWT’s 25-strong account team and the tire firm’s marketing executives. This unprecedented veto, announced in the first meeting between J Walter Thompson top brass and Goodyear’s new president, is believed by some observers have triggered the present review.

JWT’s withdrawal brings to a close a 15-year partnership with Goodyear. There has not yet been an announcement concerning the future of the staff employed on the account.

News source: Advertising Age - Daily Deadline