Denver-headquartered J D Edwards is reviewing its $25–30 million creative and media duties as part of a “re-evaluation of how [the company] presents itself to the marketplace,” said the software firm’s Sara Hansen.
Eight American agencies with global facilities have been invited to participate, including incumbent NeoBrands in Costa Mesa, California.
Proposals are due at the end of July, with the field narrowed to three early next month. Presentations are slated for mid-August, with a final decision expected by the month end.
News source: Adweek.com