LONDON: Emap's £700 million ($1.39bn; €1.03bn) consumer magazine division is being eyed by Italy's controversial former prime minister, Silvio Berlusconi (left).
The approach - a request for a sales memorandum - was made via Italian magazine giant Mondadori, chaired by Berlusconi's daughter Marina and, with 38.5% of the Italian market, by far the most dominant player in its homeland.
The two companies are already business partners: Emap publishes Mondadori's fashion weekly Grazia under licence in the UK; and Mondadori last year bought Emap's flailing French operations.
A bid, if it emerges, would see Mondadori going head-to-head with French publishing titan Lagardère.
Emap, driven by edacious shareholders, is in process of selling-off its three main divisions: consumer magazines, B2B publishing and radio.
As yet, no bidders for the entire company have identified themselves - unsurprising in view of the cash involved and the current terse financial climate.
Data sourced from The Times (UK); additional content by WARC staff