Interpublic Group has forged a partnership with Santa Monica’s Liberty Livewire, a company specialising in TV post-production and programming distribution.

Branded Covered Bridges – symbolizing the “safe passage” the duo claim to offer marketers and media firms – the scheme will develop marketing opportunities for interactive television.

McCann-Erickson Worldgroup in New York takes the role of lead agency in the alliance, along with its media services division Universal McCann.

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