The internet is the medium used most by America’s top executives, according to a study commissioned by Forbes.com and conducted by Research.Net.
‘C-level’ executives – denoting chairmen, chief executives, chief information officers etc. – devote an average of sixteen hours every week to surfing the web, well ahead of the time spent watching television (8.6 hours), reading magazines or newspapers (6.6 hours) and listening to the radio (5.7 hours).
In addition, these senior executives ranked internet advertising above that of any other medium for providing information on new products or services.
The most popular use for the web within this stratum is accessing business and financial news. Some 64% visited eight or more sites devoted to such information every month, while 60% spent more time at these websites than anywhere else online.
Data sourced from: AdAge.com; additional content by WARC staff