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International Herald Tribune to Gain New Business Focus

News, 19 January 2004

The New York Times Company is planning an ambitious overhaul of its International Herald Tribune newspaper.

NYTC wants the Paris-based title -- launched to bring US news to expatriates around the world -- to target international business readers by increasing its financial coverage. The paper will also gain more colour pages, backed by a marketing drive to boost advertising.

But despite these changes, the Tribune's publisher Michael Golden denies that the title is going head-on against the Financial Times and Wall Street Journal.

NYTC took full control of the Tribune after forcing out former co-owner Washington Post Company in a $65 million (€52m; £36m) deal [WAMN: 24-Oct-02]. Since then, rumours of a revamp have been rife, though it now seems that speculation the paper would be rebranded the New York Times International was unfounded [WAMN: 18-Jun-03].

No investment figures or circulation goals have yet been released, though the revamp is not expected to cost more than $10m. The Tribune's global daily sales fell last year from 263,900 to around 245,000.

As part of the reorganisation, the paper hopes to strengthen agreements with two European publications: FAZ in Germany and El Pais in Spain.

Data sourced from: Financial Times; additional content by WARC staff