Dominant computer chip manufacturer Intel will break a global ad campaign for its new Pentium 4 microprocessor on Monday.
The new campaign, created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, will feature the same performance artists, Blue Man Group, as last year’s Pentium III ads. Four TV spots at least have been scheduled, while outdoor ads are also being considered.
Campaign spend is unknown but is thought to be at least as much as the $300 million allocated to the Pentium III push.
The ads, which Intel hope will reinvigorate slowing PC sales, will break first in the US, followed by roll-outs in Europe, Asia/Pacific and the rest of the world.
News source: Advertising Age - Daily Deadline