Trends of all sorts were, not surprisingly, popular with subscribers looking for material on innovation, according to analysis of the most-read articles on Warc over the past year.
Topping the rankings was Six trends to look out for in 2014. This focused on media trends and included such things as "wearable fundraising", smart bras, e-Government and ambient Bluetooth consumer messaging.
In second place was Brand trust: Brand relationships in the world of smart technology, which discussed brand relationships that are emerging around new technologies and consumer behaviours. For example, as consumers begin to trust their peers and brands more than regulators or governments, reputation has become even more important.
Trends Snapshot: How big brands are achieving crowd-driven innovation was the third most-read article on the subject of innovation, and covered the development of brands looking to external partnerships – with their customers, communities or small start-ups – to influence manufacturing, innovation and sales processes.
The fourth-placed article took a longer view: What will brands look like in 2030? posited a space-constrained future for UK consumers, with brands having to react by moving away from ownership towards subscriptions services, renting and sharing.
Rounding out the top five most-viewed articles on innovation was Five key technology trends that will change our lives this year, which highlighted the movement of telcos to becoming providers of digital services, more connected devices coming to market and the blurring of the lines between products and services.
For more details about the most read papers on Warc in 2014 on other topics, visit our Most Read page.
Data sourced from Warc