NEW YORK - Richard Beaven, former evp and managing director at Publicis Groupe's MediaVest in New York has moved crosstown to join IPG's Initiative as ceo North America.
    He will be responsible for Initiative's offices in the United States and Canada with oversight of all communications planning, buying, research and business operations.
    To all intents Beaven replaces president/coo Carolyn Bivens, who quit nine months ago to become commissioner of the Ladies Professional Golf Association. He reports to worldwide chief executive Alec Gerster.