NEW DELHI: The Indian capital awaits the appearance of a new daily newspaper following the announcement of a joint venture by HT Media, publisher of the Hindustan Times and the Times of India Group.

The new title is expected to launch in December in a climate of affluent consumerism, growing literacy, a robust economy and increasing competition for advertising revenue.

Says Vinayak Purohit, HT Media's cfo: "It will be a lighter paper like the Mumbai Mirror in terms of content. We will disclose the color, size and branding closer to the time of launch."

Data sourced from Wall Street Journal Online; additional content by WARC staff