LONDON/SINGAPORE: Indian and Australian campaigns have dominated at effectiveness and strategy awards over the past two years, while Dove's 'Real Beauty Sketches' is the top campaign for 2014-2015, according to a new report based on Warc 100 data.
In the new Long-Term Rankings Report, Warc combined the results from the first two years of the Warc 100 database, covering 2014 and 2015. The Warc 100 is an annual list of the world's best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year.
Over the two years of data covered by the Long-Term Rankings report, Warc tracked 4,018 individual award wins, ranking 2,320 agencies and 2,290 brands.
'Real Beauty Sketches' was the clear winner of the campaign rankings, scoring 138 points. The global campaign was the only one to achieve a top 10 ranking on each year the Warc 100 measured, finishing 9th in 2014 and 2nd in 2015.
Two Unilever campaigns from India, 'Kan Khajura Tesan' and 'Help a Child Reach 5', finished second and third on the rankings.
Australia also contributed five of the top 10 campaigns, with 'Dumb Ways to Die' (McCann/Metro Trains Melbourne) in fifth, 'Volunteer to Promote Volunteering' (Leo Burnett Melbourne/SEEK Volunteer) sixth, 'Share a Coke' (Ogilvy & Mather Sydney/Coca-Cola) seventh, 'Fair Go Bro' (Havas/One Green Bean/ Virgin Mobile) eighth and 'Car Creation' (Whybin\TBWA/Insurance Australia Group) ninth.
AMV BBDO, which was the number two creative agency in 2014 and 2015, topped the long-term creative agency rankings, on 294 points. Lowe Lintas Mumbai in India and Colenso BBDO in New Zealand were ranked second and third. Ogilvy & Mather New York, in fourth, was the top-ranked creative agency in the Americas.
BBDO Worldwide was the top agency network over 2014-15, beating out Ogilvy & Mather by almost 300 points, while WPP topped the holding company rankings.
Coca-Cola and Unilever both topped the Warc 100 brand and advertiser rankings in 2014 and 2015, and therefore finished in first place on their respective long-term rankings, too.
You can read full 2014 and 2015 results from the Warc 100 on our microsite.
Data sourced from Warc