Swedish-based home furnisher Ikea has handed its $40–$50 million US account to the Minneapolis office of Interpublic-owned Carmichael Lynch.

Also-rans in the two-month review were the Martin Agency in Richmond, Virginia and New York’s Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Absent from the pitching process was 11-year incumbent Deutsch of New York.

News source: New York Times