Three finalists remain in the review of Swedish furniture group Ikea’s $50–$60 million US business, according to insiders.
The trio still in the running are San Francisco’s Goodby Silverstein & Partners, Crispin Porter & Bogusky in Miami and New York’s Berlin Cameron/Red Cell.
Not making the cut were Black Rocket/Euro RSCG in San Francisco, Fallon in Minneapolis and New York’s Kirshenbaum Bond & Partners.
The flat-pack firm’s incumbent Carmichael Lynch (Minneapolis) quit in November at what it considered an unwarranted review [WAMN: 21-Nov-01].
The announcement of the triumphant agency is expected in February.
News source: Adweek.com