Solicitors acting for beleaguered ITV Digital on Wednesday evening faxed the Football League with a formal notification that all contractual offers formerly on the table had been withdrawn.

This effectively stamps ‘finis’ on negotiations between the two sides, precipitating the struggling company to the brink of liquidation.

The fax preempts a meeting of seventy-two Football League club representatives scheduled for today (Thursday). They were due to discuss ITVd’s ‘final’ broadcast rights offer of £74 million ($106.9m; €120.23m) for the contract’s remaining two years. Said a League spokesman: “The fax effectively said that there were no offers on the table. We now have nothing to put to our clubs when we meet.”

Breaking news this morning from UK online ad and marketing journal BrandRepublic reports Deloitte & Touche, ITVd’s administrator, as saying it is now preparing to sell the business, although adding that it still hopes to save the company.

Conversely, however, some onlookers believe the withdrawal of the offer just hours ahead of the FL meeting is a last ditch negotiating ploy by ITVd’s two well-heeled shareholders, Carlton Communications and Granada Media.

Data sourced from: and BrandRepublic; additional content by WARC staff