The UK’s leading commercial network ITV will today unveil an agreement with Luxembourg-headquartered satellite group SES, enabling the British company’s regional broadcasters to deliver their programming via digital satellite in addition to terrestrial transmissions.

As a result of the deal, the sixteen regional ITV stations will be available in digital format to UK viewers via SES’s satellites. It is thought that the network is paying around £10 million a year for the privilege.

The agreement will enable ITV to launch digital satellite services while bypassing market leader BSkyB, which currently excludes all ITV stations from its Sky Digital package. BSkyB is thought to be demanding £20m per year to carry its rival’s regional channels.

News source: The Times (London)