LONDON: Is being handed the leadership of Britain's largest commercial broadcaster the latter-day equivalent of a poisoned chalice? ITV's executive chairman Michael Grade (pictured) could be forgiven for thinking so,
After fifteen months in the hotseat Grade has yet to revive ITV's flagging share price despite one or two upward blips in its mainly southbound graph.
On Tuesday the share price briefly sagged to its lowest-ever level of £0.597 before undergoing a feeble rally to close at £0.60. At 8.28 this morning (Wednesday) it languished lower yet at £0.591
At the time of ITV's formative merger in 2004, its shares were valued at £1.48.
Data sourced from MediaGuardian.co.uk; additional content by WARC staff