IN A MAJOR presentation to advertisers and agencies on 12 January, ITV chief executive Richard Eyre promised to achieve 40% per cent peak-time audience share by the year 2000 - despite increased competition from other channels. The presentation, which also featured ITV network director David Liddiment and recently-appointed marketing director John Hardie, was well received. The targets appeared 'sensible and not too gung-ho', according to Ray Kelly, chairman of the IPA media policy group. However, Kelly added the rider that he would like to see the 40% figure extended to total audience share [there's no pleasing a media buyer!].
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