Advertising expenditure in Italy rose by 16.2% (year-on-year) in the first five months of 2000, totalling L6.47 trillion ($3.13 billion), according to industry researcher ACNielsen.

Radio advertising showed the greatest growth rate with a 37.5% hike to 284 billion lire, followed by TV spend which rose 16.8% to L3.83 trillion. Spending on advertising in the press rose 12.8% to L2.21 trillion lire.

News Source: CampaignLive (UK)