The Institute of Practitioners in Advertising has named fifty-five campaigns as stage one qualifiers in this year’s Advertising Effectiveness Awards. The by-yearly, two-stage Awards invite submissions in the form of a 4,000 word essay plus data tables and graphs. They are written by agencies, with the full co-operation and endorsement of their client. The Award announcements will be made in November and there is a new separate category of international cases from markets outside the UK.

Listed by brand/agency/client the qualifiers are …

1001 Mousse/BDH TBWA/Cussons UK
Archers/Court Burkitt & Co/UDV UK
Bahlsen Biscuits/Osprey Scotland/Bahlsen UK
Bluewater/Banks Hoggins O'Shea/Lend Lease
Bowmore/Citigate SMARTS/Morrison Bowmore Distillers
BT/AMV BBDO/British Telecommunications plc
Channel 5/Walsh Trott Chick Smith/Channel 5
Chicken Tonight /J Walter Thompson/Van den Bergh Foods Merriman Herring Levy/
Co-op/Partners BDDH/CWS Retail
Crime Prevention/The Bridge/Strathclyde Police
Crown Paints/BDH TBWA/Akzo Nobel
Dairylea/J Walter Thompson/Kraft Jacobs Suchard
Degree/DDB Chicago/Unilever HPC USA
Domestic Abuse/Barkers/The Scottish Executive
Felix/BMP DDB/Friskies Petcare Ltd
Freschetta/BDH TBWA/Schwan's Europe Lund Knox Warren/
HEBS/The Bridge Health/Education Board for Scotland
Kellogg's Coco Pops/Leo Burnett/Kellogg's
Kellogg's Nutri - Grain/Leo Burnett/Kellogg's
Lincoln Insurance/BDH TBWA/Lincoln Financial Group
Lincoln USA/Y&R (Irvine CA USA)/Lincoln Mercury
Lurpak/BMP DDB/Arla Food
McVitie's Jaffa Cakes/Publicis/United Biscuits
Money eXtra/BMP DDB/The Exchange
Myk Menthol Norway/Schjelderup-Lund Bendixen Norway/Malaco
National Code and Number Change/J Walter Thompson/NCNC
Network Q/Cogent/Vauxhall Motors Ltd
No More Nails/BDH TBWA/Henkel Consumer Adhesives
NSPCC/Saatchi & Saatchi/NSPCC
Orange International/WCRS/Orange International
Orange Just Talk/WCRS/Orange
P G Tips/BMP DDB/Van den Bergh Foods Ltd
Pampers SA/Saatchi & Saatchi South Africa/Procter & Gamble
Persil/J Walter Thompson/Lever Europe
Reading & Literacy/D'Arcy/Department of Education and Employment
Rear Seatbelts/AMV BBDO/Department of Environment, Transport & The Regions DDB/
Solvite/BDH TBWA/Henkel Consumer Adhesives
Standard Life/Strathearn Advertising/Standard Life / Standard Life Bank
Star Alliance/Y&R New York/Star Alliance
Stella Artois/Lowe Lintas/Whitbread Beer Co
Surf/Lowe Lintas/Lever
Terry's Chocolate Orange/BMP DDB/Kraft Foods
Tesco/Lowe Lintas/Tesco plc
Twix Denmark/D'Arcy Copenhagen/Masterfoods Scandinavia
Yellow Pages Norway/Schjelderup-Lund Bendixen Norway/Telnor Media

News source: CampaignLive (UK)