The Responsible Electronic Communications Alliance has drawn a line in the sand to halt the exponential growth of ‘spam’ – unsolicited email hawking just about every product and service in the e-bazaar - and the universal scourge of email users.
TRECA, representing fifteen major online companies (among them DoubleClick, 24/7 Media, Bigfoot Interactive and ClickAction), convened in Boston, Massachussets, yesterday to present a voluntary privacy code intended to stem the surge of spam. This ...
Bans advertisers from sending solicitations to consumers without consent.
Allows consumers to remove themselves from mailing lists.
Restricts email to relevant content.
Requires members to state how the information customers provide will be used.
Says lawyer Christopher Wolf, TRECA president: “We think this is going to have a major impact and eliminate a lot of the clutter in people's mailboxes.”
The plan, which would grant its seal of approval to complying email marketers, has a set of teeth. Violations would be investigated by an independent auditor, and offenders could be fined and - in extremis - forfeit their seal.
The code is still in draft form, with a final proposal set to be agreed before the year end..
News source: New York Times