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IBM DOWNSIZES ITS GLOBAL DDM ROSTER

News, 01 March 1998

THE GLOBE'S LARGEST computer company IBM has reviewed its £96m worldwide direct marketing business, shrinking this to just four dm shops. Ogilvy One gets the brief for strategy and program development for personal systems; Barry Blau & Partners handles IBM's Gold Service relationship and sales initiative programme; Wunderman Cato Johnson will work on the industry solution units; while Strategic Interactive Group gains development and execution of interactive direct marketing and campaigns for small to medium businesses, plus the ShopIBM websites.