The Internet Advertising Bureau is poised to appoint its first ceo, Robin Webster, a former executive at the Association of National Advertisers.

The appointment of a full-time, salaried ceo reflects the IAB’s need to improve the service it provides to its 300 members during troubled times for online companies. In particular, it is anxious to prove the effectiveness of online advertising, a vital factor if advertisers are to be lured onto the web as dotcoms fold left, right and center.

Webster’s track record includes heading content at eMarketWorld, running the @d:tech online ad conference and a stint as co-executive director of the ANA’a Coalition for Advertising-Supported Information and Entertainment.

News source: Advertising Age - Interactive Daily