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Hindustan Lever Freshens Up Brands

News, 13 April 2005

The biggest advertiser in the Indian subcontinent, Hindustan Lever, is planning to revamp some of its major brands.

The consumer and household goods giant - Unilever's main operating business in India - will reformulate and repackage its Liril and Lux soaps in the face of stagnant market share.

The firm, whose adspend in 2003 was around $354 million (€272m, £187m) according to data from Advertising Age/Nielsen Media Research, is also putting extra clout behind its skin 'fairness' cream Fair & Lovely, which will be promoted heavily in rural areas.

Says HLL vp Ashok Venkatramani: "We felt the need to kickstart some brands, market shares of which have not improved over the past few years."

Data sourced from The Times of India; additional content by WARC staff