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Henkel Picks Up Colgate’s Mexican Laundry Division

News, 02 January 2001


European consumer products group Henkel has announced it is buying Colgate-Palmolive’s Mexican laundry detergent arm as it continues to expand across the Atlantic. The price was not disclosed.

Somewhat worried will be Young & Rubicam, incumbent on the Mexican detergent duties, following Henkel’s reticence over the account’s future.

News source: Advertising Age - Daily Deadline