PARIS: Havas, the communications group, has launched a new global design network, which will initially be based in ten cities around the world.
The French conglomerate, which owns assets such as EuroRSCG and Carat, will add its new unit, Havas Design+, to its Havas Worldwide division.
Offices will be based in outposts including Dubai, Mumbai, New York, Paris and Sao Paulo, and include existing agencies such as W&Cie and the Conran Design Group, employing 400 staff in all.
Havas Design+ will "offer the full spectrum of design capabilities from brand management to brand creation and promotion," it said in a statement.
However, each agency will retain its original name and clients, with the aim being to foster a "collaborative approach" rather than creating a single unified structure, it continued.
Current customers include Peugeot, the automaker, and Tesco, the retail giant, as well as financial services providers like Santander and Credit Agricole.
David Jones, ceo, Havas Worldwide, said "design has increasingly become a defining element of the success of some of the world's largest brands."
"As business becomes more socially responsible and sustainable design becomes more important, it will unite some of the world's best expertise in socially responsible design in a single global network."
Data sourced from Havas; additional content by Warc staff