SURESNES, France: World number five agency holding company Havas announced Monday the creation of Havas Media - a new unit that will conduct its global media assets under the baton of ceo Alfonso Rodes Vila.
The latter, in conjunction with a four-strong executive committee, will oversee operations of Havas's worldwide media planning and buying network MPG; also specialty communications unit Arena; online and digital network MediaContacts; Havas Sports; and B6 Integrated Entertainment.
The executive quartet comprises:
- MPG cfo Jordi Ustrell, who also assumes the mantle of cfo Havas Media;
- MediaContacts ceo Don Epperson, who now doubles as chief operating officer, Havas Media;
- MPG chief intelligence officer Hernan Sanchez, who takes a mirror role at Havas Media;
- MPG chief media investment officer Juan Bascones, who will also serve as chief media investment officer, Havas Media.
Data sourced from AdAge (USA); additional content by WARC staff