PARIS: "Nepotism's OK so long as stays in the family," as K Rupert Murdoch and George H W Bush would be the first to agree.

Fraternal affection will also have been the last thing on the mind of Havas ceo Fernando Rodés Vilá, promoted earlier this year from global ceo of media network MPG, when this week he hired younger brother Alfonso Rodés Vilá to fill his old job at MPG.

Alfonso, a former investment banker, is the erstwhile ceo of MPG Spain and Southern Europe, also quondam chief executive of MPG's sports network, Havas Sports.