PARIS: Havas Media is integrating all its sports and entertainment agencies into one network to offer services across consultancy, branded content and negotiation.

Havas Sports and Entertainment will have 400 staffers in offices across Europe, China, India, Malaysia and South America who will also handle sponsorships, gaming, celebrities and corporate social responsibility projects.

Current Havas Sports ceo Lucien Boyer will lead the new network and is briefed to "deepen synergies" and optimise the network's expertise.

Data sourced from; additional content by WARC staff