Havas has hired a chief performance officer to ensure its far-reaching reorganisation delivers improved profits.

The agency group has appointed Agnes Audier, former director of strategy and development at Vivendi Universal, to the new role. Audier, who will sit on Havas' executive committee, is charged with increasing efficiency and productivity -- chiefly by cutting costs.

In September, following a 41% slump in first-half operating profits, Havas announced a series of cutbacks, including 850 job losses and a series of disposals [WAMN: 22-Sep-03]. Last week the group announced that this retrenchment is almost complete, along with a previously planned agency reorganisation that sees Euro RSCG Worldwide become Havas' chief global network [WAMN: 05-Oct-03].

"[Audier] is a consummate professional who has already proved her worth in various sectors, including the media," declared Havas chairman/ceo Alain de Pouzilhac. "She will have a key role to play in improving profitability, which is one of our top priorities."

Data sourced from: BrandRepublic (UK); additional content by WARC staff