Hasbro, the manufacturer of toys and games, is reported to have consolidated the $100 million account for its US toy division with DDB Worldwide in New York.

The award would have displaced fellow incumbents Grey Worldwide, Griffin Bacal and Rotter Kantor, all based in New York.

It remains unclear whether media duties, currently handled by OMD and MediaCom, have also moved.

Hasbro declined to comment.

News source: Advertising Age - Daily Deadline