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HSBC TRAWLS FOR SHOP TO HANDLE ITS CONSOLIDATED B-T-L ACCOUNT

News, 20 October 2000


The 1,700-branch HSBC Bank has harnessed the Advertising Agency Register in its search for a shop to handle its consolidated below-the-line account, said to be worth between £5 million and £7m.

Word is that six unnamed agencies have been invited to do battle. Said one insider: “The brief implies some level of consolidation. It wants an agency to focus mainly on direct mail.”

HSBC’s direct marketing business – other than its First Direct brand – is currently handled by a number of agencies on a project basis. That handling First Direct, Craik Jones Watson Mitchell Voelkel, will retain the business and is not subject to the review.

News Source: CampaignLive (UK)