A report published today by retail research consultancy Verdict
shows a decline in home shopping - now at its lowest level in ten years. The home shopping market had an estimated worth of £7.55bn in 1996, a 3.4 per cent rise on 1995, but compared with the growth of retail sales as a whole, it accounted for only 4.5 per cent of the retail sector. Verdict, however, detects a new mood of confidence in the home shopping industry with Great Universal Stores
maintaining its lead in the market with 24.2 % of sales; in second place is Littlewoods
with 16.1%. The much-vaunted electronic revolution in home shopping has yet to take-off - and while sales via the Internet and TV shopping channels increased their share of the market, it still accounts for only one per cent of home shopping, or 0.04 per cent of all retail sales.