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HEWLETT-PACKARD BREAKS $25 MILLION CAMPAIGN

News, 02 October 2000


Hewlett Packard will this month launch a $25 million campaign promoting its internet services and a new alliance with Amazon.com.

The ads, handled by Goodby, Silverstein & Partners of San Fransisco, feature people complaining that the mall is shut or that they have to carry their purchases home.

Hewlett Packard is also expected to launch a branding campaign in January.

News source: Advertising Age - Daily Deadline