NEW YORK: US cable television network HBO, maker of Sex and the City and The Sopranos, is testing a broadband download service as it attempts to engage the youthful online video-watching market.
HBO on Broadband debuts today (Tuesday) in the Milwaukee and Green Bay markets. The service will be available to digital cable customers who subscribe to Time Warner-owned HBO, and who also use their cable provider's high-speed internet service.
It will offer around twice as much programming as HBO On Demand, a subscription service that reaches about one-third of HBO's 29 million homes.
Says TW Cable evp Peter Stern: "It encourages customers to take our bundle and keep it."
Data sourced from Financial Times online; additional content by WARC staff