NEW YORK: A new broadband internet channel, available to customers who also subscribe to its cable TV service, is on the drawing board at Time Warner's HBO.

According to HBO ceo Chris Albrecht, the company is talking to other cable operators about an "HBO-like service" in which broadband customers click on a branded menu and download the network's programming.

"What we're hoping to do," says Albrecht "is to use the brand and to use new products similar to HBO On Demand to help [cable operators] drive their broadband penetration."

Data sourced from Financial Times Online; additional content by WARC staff